79 Years Loving Hair
Products that are not filled with love don’t matter to us. Our products should stand alone encompassing the newest technology, style and creativity. Every component is full of love because we know every single hand that worked on them here in Italy. We are only interested in what we will do to improve the quality of life of the people who use our products. Because if there is anything among the many things our family has taught us since 1945, it is that the quality of what we do every day is the only guarantee we have for our future. By using our products you will get the most ergonomic professional tools available today and with a highly advanced technology to seal the hair cuticles and preserve hair integrity and shine.
CEO Elchim S.p.A.
Since 1945 The Professional Dryer Made In Milano
Raise your hand if at least once in your life you have not come across an Elchim hair dryer in a beauty salon or at home.
That of Elchim is in fact the story of the professional made in Italy hairdryer and the story of two resourceful brothers, who at the end of the World War II, emigrated from Vicenza to Milan, true pioneers in our industry.
It was in 1945 that Riccardo Chiminello, Elchim’s creative and technological mind, and his sister Egle, commercial and marketing soul, founded the brand and opened their first offices in Via Larga, just behind the famous Piazza Duomo.
From that moment Elchim has been seen its presence growing in the field of the first household appliances and then in the professional field, having embarked on Riccardo a path of close collaboration with some prominent representatives of the Milan hairdressing industry, who had provided the right advice to the entrepreneur from Vicenza.
An intuition and listening to the hairdresser who led Riccardo to create the first hairdryer with the name “professional”, specifically designed and built for professional hairdressers and which in 75 years of history has conquered generations of hairdressers in many Countries.
The pride of having won several awards over the years for design (Compasso D’Oro, Leone di Venezia) and in the beauty world (Allure Best, Instyle Best Buy, Vogue UK Best All-round dryer), but above all for having transferred to at least two generations a company that today, as in 1945, continues its mission of manufacturing professional hairdressing tools in Italy that stand out for their performance and quality.
Who knows if Luca’s babies, the third generation at the helm of Elchim together with his father Roberto, will also have the privilege of continuing the family tradition.
Meanwhile, together with all of you, we proudly celebrate over 76 years of company history.